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Monday, June 30, 2008

Corporate Blogging


Nowadays, blogging activity is very popular among the individual and organization. A blog is a website and maintained by an individual which become as a personal online diaries. On the other hand, a corporate blog is published and used by an organization to reach its organizational goals. The advantage of corporate blog is that posts and comments are easy to reach and follow due to centralized hosting.
Corporate blog is giving established companies and obscure brands the ability to connect with their customers on a more personal level, build trust, collect valuable feedback and foster strengthened business relationship. More importantly, the company is enjoying tangible returns in the blogging investment in the form of increased sales and business opportunities.
In the corporate blog, the blogger can share useful and engaging content, such as the latest information, discussion topics and ideas. In addition, the company can connect the customers’ knowledge and ideas in order to find better ways to satisfy their needs and wants.
In conclusion, the most important of corporate blog is that blogging is a tool for communication within inside or outside the organization. A corporate blog primarily are used for national branding. It allows company to present accurate information without the filter of the media or advertising. ( 209 words )
15 Most Popular Corporate Blogs
#15. Boeing - Authority: 67
#14. Monster - Authority: 73
#13. Kodak - Authority: 105
#12. Delta - Authority: 252
#11. Yahoo! - Authority: 297
#10. General Motors - Authority: 364
#9. Ask - Authority: 364
#8. LinkedIn - Authority: 591
#7. Digg - Authority: 641
#6. Dell - Authority: 799
#5. Yahoo! Search - Authority: 1130
#4. Facebook - Authority: 1478
#3. Flickr - Authority: 1744
#2. Adobe - Authority: 1797
#1. Google - Authority: 8492

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