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Sunday, June 8, 2008

An example of an e-commerce success and its causes


There are a lot of successful examples which using e-commerce to do their business in the world which is eBay, Amazon.com and others. The successful strategy is they are having clear objectives for corporate e-commerce sites. For example, reaching new customers and increasing customer loyalty were the primary objectives for e-commerce merchants.
Now I would like to introduce an example of an e-commerce success which is eBay. eBay was founded in Pierre Omidyar’s San Jose living room back in September 1995. eBay doing their business using World Wide Web to built an online person-to-person trading community on the Internet. Buyers and sellers are brought together in a manner where sellers are permitted to list items for sale, buyers to bid on items of interest.
Nowadays, eBay is a very famous online business in the world. I think that is because eBay allows people to often times connect with some very fond and special early childhood memories. It could be anything from collecting baseball cards to toy soldiers to Barbie dolls to doll house, and so forth.
Another factor to consider, I think that people really enjoy the experience of the shopping bazaar. Besides that, the other factor is that I believe that they really enjoy the competition of the bidding process. Lastly, the other thing is that it has become a very practical place to buy and sell collectibles or commodities.
If you have the interest to buy or sell things in Internet, you can try to using eBay and also can go to eBay’s homepage (http://www.ebay.com.my/) to have a look. (261 words)


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